MyHairDo

MyHairDo was created for afro-textured women to discover inspiration for their next hairdo.

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News is the core content for GhanaWeb, but we also produce and curate infotainment. We see ourselves as a news platform
rather than a news site. AfricaWeb also offers third parties to publish certain content on its platforms in order to provide the
best experience to its visitors. With the AfricaWeb reporter, other parties can publish content, eg blogs in special designated
section on the AfricaWeb platforms.

In the case of MyHairDo, we will publish the hairdo content on GhanaWeb.com accessible for Ghanaian women, but we will
organize the functionalities as the inspirational journey by scrolling and finding a nearby hairdo in a separate app and specific
domain.

Hair care market

The market for hair care is very attractive in Africa, and for Afro-textured women worldwide. Bearing that in mind we invested in MyHairDo, an online platform focussing on hair for Afro-textured women from Ghana. With our knowledge on marketing solutions, tech based platforms & products and our large audience of news platforms in Africa we are contributing to the growth of MyHairDo. Together with the team of female entrepreneurs we are committed to bring this innovation from Africa to all African women in the world.

Addressing the needs

For African Women:

  • Spending hours a month on finding next hairdo
  • Choosing hairstyles that don’t suit their features
  • Unable to find the correct supplies to recreate hairdos

For hairdressers:

  • Not having a central online reservation system
  • Having no online presence = no online customer acquisition
  • Answering phone calls during day for appointments = very valuable time

MyHairDo is an online platform to:

-Find your next hairdo within a minute; Swipe through thousands of hairdos;
-Connect with hairdressers and salons nearby; and
-Arrange your hairdo appointments and reservations.

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