News is the core content for GhanaWeb, but we also produce and curate infotainment. We see ourselves as a news platform
rather than a news site. AfricaWeb also offers third parties to publish certain content on its platforms in order to provide the
best experience to its visitors. With the AfricaWeb reporter, other parties can publish content, eg blogs in special designated
section on the AfricaWeb platforms.
In the case of MyHairDo, we will publish the hairdo content on GhanaWeb.com accessible for Ghanaian women, but we will
organize the functionalities as the inspirational journey by scrolling and finding a nearby hairdo in a separate app and specific
domain.

Hair care market
Addressing the needs

For African Women:
- Spending hours a month on finding next hairdo
- Choosing hairstyles that donāt suit their features
- Unable to find the correct supplies to recreate hairdos

For hairdressers:
- Not having a central online reservation system
- Having no online presence = no online customer acquisition
- Answering phone calls during day for appointments = very valuable time
MyHairDo is an online platform to:
-Find your next hairdo within a minute; Swipe through thousands of hairdos;
-Connect with hairdressers and salons nearby; and
-Arrange your hairdo appointments and reservations.