Regular advertising brings you reach to your target audience, sponsoring is a preferred way to win the hearts of your target audience
Impact
Sponsoring can create a relation to a field of interest that is close to the personal experience of your target audience. In this way sponsoring can be regarded as a way to become more relevant to your target audience.
Less intrusive and annoying
In general is sponsoring regarded as less intrusive as regular advertising and is perceived with more sympathy and acceptance by the target customer.
Trust and authority
To create awareness is much easier than to build authority and trust with your target audience. Businesses and people will only do business with parties they trust, sponsoring is a very good communication channel to build trust and authority.

Sponsoring propositions
The sponsoring propositions of our marketing solutions consists of different packages with a mix of advertising, editorial attention, PR and inclusion in our newsletters. There is room for content marketing in these packages. The sponsoring packages are flexible and may contain the following content pieces:
- Columns
- Interviews
- Blog posts
- Articles
- Videos
- Newsletters
- White papers
- E-books
Bronze
Brand mentions in opening intro
Newsticker display (Crawler)
Brand mention in end Credits
Silver
Brand mentions (3 times)
Newsticker display (Crawler)
Blipvert/Pop-Ups in corner of the screen (4 times)
Gold
Brand mentions (3 times)
Newsticker display (Crawler)
Blipvert in corner of the screen (6 times)
Inclusion in all promotional articles
GhanaWeb Newsletter mention
Platinum
Brand mentions (3 times)
Newsticker display (Crawler)
Fixed logo display in corner of the screen
Ads played in between breaks (Two 30-sec breaks)
Full accreditation/ acknowledgement as the main sponsor
Inclusion in all promotional articles
GhanaWeb Newsletter mention
Diamond
Brand mentions (3 times)
Newsticker display (Crawler)
Fixed logo display in corner of the screen
Ads played in between breaks (Two 30-sec breaks)
L-Shape Squeeze Back advertisement (2 times – 30 secs)
Full accreditation/ acknowledgement as the main sponsor
Inclusion in all promotional articles
Opportunity to brand set
GhanaWeb Newsletter mention