What are the 3 M’s of Social Media Marketing?
Decide on the message you want to convey to your audience. This can be a solution to a problem, a perspective, an offer, a product, or a service
You are the messenger, and your audience is the receiver. You must be able to monitor what your audience is receptive to, what they want, how they spend their time and money, where they hang out, what makes them tick, how they engage, and what they want more of.
The only way to know if your money and efforts are working is to measure your results. Success is however you choose to measure, which can be profits, leads, email addresses, percentage of sales, number of sales, web clicks, re-tweets, shares, or page engagements.
Use GhanaWeb's social media presence
GhanaWeb has built its communities on the well known international social media brands like Facebook, Twitter and Youtube. We believe that every media campaign should use the strengths of paid, owned and earned media and combine the different channels where needed. Social media can be targeted very specifically. For the optimal campaign results, we can use the community of followers of GhanaWeb, and your communities in addition to any paid campaign on social media.
One of the strengths of social media is the ability to interact with the desired audience but it has its challenges as well if you do not respond promptly and appropriately. Therefore, social media campaigns should be monitored closely with the proper attention.
Experience the power of Social Media Marketing
Fill in the form and get in touch about Social Media Marketing.
“We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.”Kiran DaswaniCEO, The Greens
“I have used Ghana Web within my digital marketing strategy for a few years and it has served our brand well. Our ads are able to reach the desired target audience, we generate good leads and through story publications, more and more people are aware of Webster Ghana as a quality American university that offers a memorable global experience to undergraduate and graduate students.”Awoyaa MensahDirector of Marketing & Corporate Partnerships, Webster University Ghana Campus
“Our institution has worked with GhanaWeb for a little over a year now and it has been a very rewarding and beneficial experience thus far. In particular, the University has benefitted from the acquisition of an easily accessible, nationwide platform through which our academic programmes can be advertised. The invaluable opportunity to widen our potential consumer base is also well complemented by excellent relationship management and very reliable, prompt and efficient service in general. We would certainly recommend the GhanaWeb platform for any institution or business who wishes to market their products and service through a mass media channel, and as an institution we look forward to further extending our partnership with the company long into the foreseeable future”Kwaku Damey AsamoahGhana Communication Technology University
“We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.”Media Director, Dentsu Aegis Ghana
“Ghanaweb is an integral part of our digital marketing strategy and we are impressed by the level of traffic generated to our website. We reach the right audience from the countries we target through our advertisement strategy on Ghanaweb.”Ruweida salifuMarketing Manager, Magnolia Realty