What are the 3 M’s of Social Media Marketing?
Message
Decide on the message you want to convey to your audience. This can be a solution to a problem, a perspective, an offer, a product, or a service
Monitor
You are the messenger, and your audience is the receiver. You must be able to monitor what your audience is receptive to, what they want, how they spend their time and money, where they hang out, what makes them tick, how they engage, and what they want more of.
Measure
The only way to know if your money and efforts are working is to measure your results. Success is however you choose to measure, which can be profits, leads, email addresses, percentage of sales, number of sales, web clicks, re-tweets, shares, or page engagements.
Use GhanaWeb's social media presence
GhanaWeb has built its communities on the well known international social media brands like Facebook, Twitter and Youtube. We believe that every media campaign should use the strengths of paid, owned and earned media and combine the different channels where needed. Social media can be targeted very specifically. For the optimal campaign results, we can use the community of followers of GhanaWeb, and your communities in addition to any paid campaign on social media.
One of the strengths of social media is the ability to interact with the desired audience but it has its challenges as well if you do not respond promptly and appropriately. Therefore, social media campaigns should be monitored closely with the proper attention.
500
over 500 thousand email addresses
100
100 thousand app downloads
4
4 million unique visitors monthly
