Email marketing is a super good way to reach your target audience directly and it contributes to a higher conversion.
AfricaWeb can contact many GhanaWeb Club members by (smart) SMS next to your own audience.
GhanaWeb has built its communities on the well known international social media brands like Facebook, Twitter and Youtube.
Why you would choose for DM advertising
if you decide to advertise:
DM advertising enables the advertiser to reach the target audience with a personal message
DM advertising is very selective and can be used for a well defined target audience
Since the group of people to target can be narrowly defined the costs can be kept to a low level, dependent on the marketing budget of the advertiser
The action desired from the targeted person only requires a reply making this way of marketing very responsive
The creation of an email or sms campaign does not require a lot of effort and as such an email or a sms campaign can be executed swiftly
DM messages are easy to track since almost all responses will be triggered digital and can be measured accurately