Programmatic is the king of the field of ad buying and digital advertising.
Who can buy Programmatic Guaranteed?
Our Programmatic Guaranteed deals are negotiated via Googles infrastructure. Therefore the Programmatic Guaranteed service is available for Advertisers with access to a Demand-side platform (DSP) with a (Googles) Display & Video 360 partner ID.
What inventory is accessible for Programmatic Guaranteed?
All standard display inventory of the sites linked to AfricaWeb Holding is available for Programmatic Guaranteed. The main sites are GhanaWeb.com, CamerounWeb.com, MyNigeria.com and Tanzaniaweb.com.
How to start a Programatic Guaranteed campaign?
You can contact us at [email protected] to discuss options and/or start negotiations via email. Or you can initiate your own deal by connecting to the account of AfricaWeb Holding (account: 3810627). You are also welcome to fill in the form below.

What is Programmatic Guaranteed?
The term “Programmatic Guaranteed” is made up of two keywords – Programmatic and Guaranteed. The word “Programmatic” signals that the buying and selling of ad inventory takes place using programs/software/technology in an automated manner. The word “Guaranteed” tells that the deal for buying and selling of this inventory is made directly between the publisher and advertiser without the involvement of any middlemen.
Therefore, Programmatic Guaranteed Advertising refers to the programmatic media buying process which takes place according to the deal directly made between the publisher and the advertiser.
Advertiser gets fixed number of impressions at a fixed price. Most importantly, advertisers know where their ads are being displayed, can pause when necessary, can have direct control over their own creatives, and have instant access to results. In the end, only fully delivered impressions are billed.