GhanaWeb TV is to be consumed on mobile, providing a TV commercial audience at any time at any place
Mobile TV
Linear TV is a push medium resulting in more passive commercial consumption, whereas GhanaWeb TV is watched on the basis of pull. The advantage is that the viewers are watching with full attention, also to the commercials.
Tracking and Data
Mobile TV is a digital medium that comes with the transparency of data. We know who is watching and who is reacting to the commercials. We can provide detailed data on certain elements of the effectiveness of the campaign.
Personal
The mobile device makes any advertisement more personal since it brings additional dimensions to the advertisement, the time of consumption, the place and the consumption on an individual level.
Interactive commercials
Another digital benefit of Mobile TV is that the commercial can be made interactive with a direct call to action of the watching target audience.
Specific audience
Our video content is translated into Twi and brings a specific audience that is normally not easy to reach with online advertising, women and people with a preference for content in Twi.
All devices
Although GhanaWeb TV is tailor made for the mobile device and “on the go” video- consumption, the content can be watched on any device, Desktop, Tablet or Digital TV.
Video content 24hours available
Providing the most compelling content, on the most viewed platform, from the expertise of the most energetic, creative, fearless young and experienced team, is our mood. GhanaWeb TV brings the experience of a 24hour compelling Television viewing digitally. With our unmatched technology, GhanaWeb TV can be watched on-the-go (mobile, tablet devices), desktop and even on your traditional home TV set. All that is needed will be internet connectivity. With the ability of showing a timely report on viewership, clients will be able meet their target audience on our carouse of compelling varieties.
100
GhanaWeb has almost 100 million pageviews per month
3
Ghanaweb is the 3rd most visited website of Ghana
The format is a L Shape in screen advertisement . The squeeze Back is a way of advertising that can always be shown in a dominant way together with the content that viewers want to watch resulting into a high quality of viewership and engagement – this advertisement can be made interactive in order to trigger a direct response from the viewer.
In a circle shape popping up on the right hand lower corner of the screen. A Pop up is a way of advertising that can always be shown in a non-intrusive way together with the content that viewers want to watch resulting into a high quality of viewership and engagement.
A crawler of words and figures scrolling at the bottom of the screen. This is a way of advertising expressed in text that can always be shown in a non-intrusive way together with the content that viewers want to watch resulting into a high quality of viewership and engagement. The text crawler can convey a more complex message than the visuals.
Television Commercials (aka TVCs) can be broadcasted as well, dependent upon the length of the program or content. In general, the director will break-into the program where it has become suspenseful to play the TVC. TVC’s can be 30secs, 45sec or 60secs long.
Opening, break-in and closing credits. These are Live Presenter Mentions (aka LPMs). The Presenter of a show will give credits to the sponsor or advertising brand.
