B2B Marketing


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AfricaWeb has a partnership with Africa Influencer Agency, the in house agency of Africa Business Communities. Africa Business Communities is a B2B digital publisher that built many digital assets that AfricaWeb can also offer to you to reach your B2B clients.

Africa largest collection of LinkedIn Groups – reach more than 2,5 million African Business professionals in Ghana and outside Ghana
DM -email – reach thousands of  well profiled African decision takers with a personal message
Africa Business Panel – the biggest online B2B panel in Africa, get access to the movers and shakers of the African business environment

B2B stands for Business-to-Business and B2C for Business to consumers.

We say that business isn’t personal, so it’s only natural that there are going to be differences in B2B and B2C marketing. Someone purchasing an engagement ring or a television for their living room isn’t going to be thinking the same way as they would when they’re choosing a lawyer for their business (at least not in most cases). Understanding the difference between the two will make your campaigns more successful, getting you better results in the end.

All that being said, however, remember that there are a lot of similarities between B2B and B2C. You’re selling to businesses in one and in the other you’re selling to consumers. At the end of the day, of course, you’re still selling to people no matter what, so remember that it’s all about understanding your audience and what they need.


2,5 million LinkedIn Group members


100 thousand African business professionals with personal profiles


17,500 Subscribed members in the Africa Business panel

The 6 largest LinkedIn industry groups managed by Africa Business Communities:


Africa Oil & Gas


Africa Import Export Trading


Africa ICT


Africa Banking


Africa Agribusiness


Africa Media

Africa Business Communities is the biggest player on LinkedIn in Africa. Through AfricaWeb , you can get access to many different groups segmented per country, industry and special functions.

In the video you can see how your message distribution works and how to select the groups you may want to use and calculate what the costs would be:

Next to the video you can calculate the costs of sending notifications to the group members.

Watch Video

Calculate the costs

You can get access to a database with 100k personal profiles of ia C-level executives engaged in the African continent. The profiles include, industry,  country, company or organization, function, department and some general contact data. You can send a press release to several media and journalists but also to purchasing managers of different large companies.

The Africa Business Panel is the biggest online  B2B panel of Africa, with a broad mix of relevant B2B professionals. The panel gives access to their opinions and preferences. It comprises more than 17,500 members and is growing every day.

When to use the Africa Business Panel

  • To do research on certain topics in a specific industry
  • As back ground material for white papers
  • As back ground material for articles and newsletters
  • To get in contact by way of an invitation to follow up

Reach, Engage and Connect with the African B2B market

We can reach millions of business professionals that have an interest in Africa.
We’d like to welcome you in our business communities and are glad to receive your message.

Our institution has worked with GhanaWeb for a little over a year now and it has been a very rewarding and beneficial experience thus far. In particular, the University has benefitted from the acquisition of an easily accessible, nationwide platform through which our academic programmes can be advertised. The invaluable opportunity to widen our potential consumer base is also well complemented by excellent relationship management and very reliable, prompt and efficient service in general. We would certainly recommend the GhanaWeb platform for any institution or business who wishes to market their products and service through a mass media channel, and as an institution we look forward to further extending our partnership with the company long into the foreseeable future

Kwaku Damey AsamoahGhana Communication Technology University

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Kiran DaswaniCEO, The Greens

I have used Ghana Web within my digital marketing strategy for a few years and it has served our brand well. Our ads are able to reach the desired target audience, we generate good leads and through story publications, more and more people are aware of Webster Ghana as a quality American university that offers a memorable global experience to undergraduate and graduate students.

Awoyaa MensahDirector of Marketing & Corporate Partnerships, Webster University Ghana Campus

We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.

Media Director, Dentsu Aegis Ghana