On our news platforms, we offer a broad range of display advertising formats that all comply with the IAB standards. We offer CPM and fixed placements.
Online advertising solutions that build your brand and increase your sales
Ever blinked to someone in the dark? Did not work, right? Advertising turns the light on! · · · · · ·
Ever blinked to someone in the dark? Did not work, right? Advertising turns the light on! · · · · · ·
Ever blinked to someone in the dark? Did not work, right? Advertising turns the light on! · · · · · ·
Ever blinked to someone in the dark? Did not work, right? Advertising turns the light on! · · · · · ·
Ever blinked to someone in the dark? Did not work, right? Advertising turns the light on! · · · · · ·
Every message and each marketing objective needs specific solutions - that is why AfricaWeb offers you a wide range of advertising and marketing solutions
GhanaWeb TV
GhanaWeb TV provides the opportunity to broadcast your TV advertisements to the vast online audience of GhanaWeb.
Programmatic Guaranteed
Our Programmatic Guaranteed deals are negotiated via Googles infrastructure. It’s available for Advertisers with access to a Demand-side platform (DSP) with a (Googles) Display & Video 360 partner ID.
AfricaWeb can contact more than 500,000 GhanaWeb Club members by email in addition to your own audience. AfricaWeb knows when it works and how to put down a solid email marketing strategy.
SMS
AfricaWeb can contact many GhanaWeb Club members by (smart) SMS next to your own audience. AfricaWeb works together with a specialized partner, Mailtext.
Social
GhanaWeb has built its communities on the well known international social media brands like Facebook, Twitter and Youtube.
Self Service Advertising
On behalf of GhanaWeb.com, AfricaWeb provides you, as a small business holder, with the possibility to create your own ad and place it on the most visited website of Ghana, GhanaWeb.com.
Business Pages
With GhanaWeb business pages, you have your own web presence with a unique URL on the most visited website of Ghana for a very low price.
Partnerships
The partnerships that we offer provide many different tools to leverage your marketing objectives, either because of the specific features of the partnership or the specific target audience of the partnership, or the specific umfeld of the partnership theme.
Sponsoring
The sponsoring propositions of our marketing solutions consists of different packages with a mix of advertising, editorial attention, PR and inclusion in our newsletters.
B2B Marketing
Through AfricaWeb, AfricaWeb has a partnership with Africa Influencer Agency, the in house agency of Africa Business Communities. Africa Business Communities is a B2B digital publisher that built many digital assets that AfricaWeb can also offer to you to reach your B2B clients.
Effective & measurable
Why you would choose for online advertising
if you decide to advertise:
Online advertising is the most transparent medium that is measured
Online advertising works for branding and for a direct call to action
The Return on Investment of online advertising can be measured
Online advertising gives you access to a massive audience that grows
Online advertising can be targeted to well defined target groups, increasing the effectiveness
Online advertising can reach any individual at any time, at any place with the mobile device
Online advertising can include many formats, for mobile for desktop, extend to video and other solutions
Online advertising provides many opportunities for a direct interaction with the potential customer
Display Advertising
On our news platforms, we offer a broad range of display advertising formats that all comply with the IAB standards. Our formats are 790×90 pixels leaderboard, 300×600 pixels wide-banner, 300×250 pixels rectangle, take-overs on desktop and mobile. We offer CPM and fixed placements. In addition, we offer geographical targeting and targeting by section (e.g. news, business, sports, entertainment).
GhanaWeb has started GhanaWeb TV that provides the opportunity to broadcast your TV advertisements to the vast online audience of GhanaWeb.
DM Advertising
AfricaWeb can contact more than 500,000 GhanaWeb Club members by email in addition to your own audience. AfricaWeb can also contact many GhanaWeb Club members by (smart) SMS next to your own audience. AfricaWeb works together with a specialized partner, Mailtext. We create new campaigns, launch special offers and announce any new features or news you want to tell your customers. You can use segments and specialised lists to reach your target market.
SME Advertising
Smaller businesses have their own advertising needs and we cater these needs with special propositions. We make advertising easily accessible and budget friendly. You can make your own display advertisement starting with a budget of only GHS 10. We also offer a business page on GhanaWeb that can function as a digital brochure or a website. As such, you have access to a digital presence for a much lower amount. Tonaton.com, the biggest marketplace of Ghana is our partner, and therefore, we can also support you to promote and sell you products on Tonaton.com
Marketing Solutions
Since Promotion is only one of the 5 P’s in marketing, we offer a more integrated service where we couple solutions to your marketing objectives. For certain marketing challenges a tailor made approach or specific marketing services with a branded flavour are needed. We are glad that we can offer a broad selection of partnership and sponsoring propositions supported by services that create the impact that your appreciated brand, product and services deserve.
B2B Marketing
We say that business isn’t personal, so it’s only natural that there are going to be differences in B2B and B2C marketing. Someone purchasing an engagement ring or a television for their living room isn’t going to be thinking the same way as they would when they’re choosing a lawyer for their business (at least not in most cases). Understanding the difference between the two will make your campaigns more successful, getting you better results in the end.
